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Public Relations Campaign: Pirates of the Caribbean: Dead Men Tell No Tales

Captain Jack Sparrow finds the winds of ill-fortune blowing even more strongly when deadly ghost pirates led by his old nemesis, the terrifying Captain Salazar, escape from the Devil’s Triangle, determined to kill every Pirate at sea… including him.   Captain Jack’s only hope of survival lies in seeking out the legendary Trident of Poseidon, a powerful artifact that bestows upon its possessor total control over the seas.

You are the vice president of public relations for Disney and tasked with announcing and promoting, on a national level, the new Pirates of the Caribbean movie to be released on May 26^th, 2017. What will be your public relations campaign?  In your campaign please include the following responses in letter order below:

1. An event with theme and location, also provide your rationale as to why it will garner national media attention.
2. Explain in detail, how your will gain pre and post movie release news across the US to create awareness for this film.
3. Please discuss the examples of specific media outlets that will reach your national audience within your campaign concept.

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A major national US Airline had to clean up its image after having the worst on time performance and customer satisfaction of any other US airline. Sited for the poor customer service rating included overall travel experience, comfort, added on fees, a lack of inflight amenities.

Please answer the following:

Identify two (exactly 2) key stakeholders in a three-column table. Include (a) the stakeholder in one column; (b) in another column, two or three communication messages with campaign idea; (c) in a third column, specific approach to communicate to your stakeholder. Please be very specific. Help me understand as to why this will reach the target market with this campaign.

Solution

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1. The launch of the movie will be in the form of an indoor function in a theatric or cinema setting within the city. In the launch, a unique and attaching theme such as the “Pirates Day” can be used so that viewers identifying with the movie will be enthusiastic to attend the event and grasp the content of the release. In order to attract national media attention, there is the need to carry out aggressive advertisements such that all the media personalities and houses are charged with the oncoming event. It shall be important to invite prominent persons from different walks of life including the media industry and other social and political circles as this will attract the media across the country.
2. The pre-release period will involve public relations in terms of trailers that create………………………………To access the rest of the solution for $5, please click on the purchase button.