Assessment Task About this task Due Date
Assessment Task 1: You are required to plan market research for a company of your choice and make presentation to your team.
Assessment Task 2: Part A – You are required to identify and define your research gathering approaches and have them approved.
Part B – You are required to develop a market research plan and meet with your assessor for approval.
Assessment Task 3: Written questions You must correctly answer all 23 questions to show that you understand the knowledge required of this unit.
QUESTION 1
Identify and outline five items of regulations and laws that apply to the marketing industry in Australia.
Question 2
In your own words summarise the general rules of professional behaviour that a market researcher should observe under the Australian Social and Market Research Society Code of Professional Behaviour.
QUESTION 3
Discuss at least two ways in which the Market and Social Research Privacy Code 2014 incorporates privacy issues?
QUESTION 4
Identify and discuss one action that a market researcher could take to avoid discrimination claims?
QUESTION 5
Briefly describe the steps for conducting market research.
Question 6
Why would your research data need to be processed? Describe four methods you can process your data.
QUESTION 7
Briefly discuss what is meant by quantitative research and outline common sources of quantitative data.
Question 8
Briefly discuss what is meant by qualitative research and outline common sources of qualitative data.
QUESTION 9
Briefly describe three statistical methods for analysing qualitative research data and how each of them are used.
QUESTION 10
Briefly describe three statistical methods for analysing quantitative research data and how each of them are used.
QUESTION 11
Discuss why qualitative and quantitative data both play an important role in research.
QUESTION 12
In two to three paragraphs discuss the principles behind sample design in market research.
Question 13
Discuss the differences between probability and non-probability sampling, and provide at least two methods of selecting the sample from each.
QUESTION 14
What is the purpose of having a hypothesis? Discuss the principles a market researcher would need to apply to develop a strong hypothesis.
QUESTION 15
Designing an effective survey tool is not always an easy take. List and describe five principles that you should follow when designing your survey or questionnaire.
QUESTION 16
Discuss why is it important to test a questionnaire to be used in market research prior to using it?
QUESTION 17
Discuss at least four reasons that an organisation would undertake regular market research.
QUESTION 18
The Triple Constraint (or Project Management Triangle) is one of the most well-known mechanisms for signifying the interaction of the key attributes of a project. In a page, describe what the Triple Constraint is and its use in project management.
Question 19
Discuss the role of the project sponsor. At what points are they involved in the project? What are they responsible for?
QUESTION 20
Make a list of at least four other possible stakeholders in a workplace project. Briefly discuss their roles in a project.
QUESTION 21
Discuss the process of conducting needs analyse in relation to market research.
QUESTION 22
Outline the process of developing a project scoping document. Discuss who is involved in the development and approval of this document.
QUESTION 23
Briefly outline the project management process. In what phase are the timelines, budgets and implementation plans established and monitored?
End of Assessment
Solution
Question one
In Australia, there is a national statutory arrangement that ensures that fair trade exists for business entities and their clients. Competition laws are administered and enforced by the Australian Competition and Consumer Commission to protect both the corporations and consumers (Alam, 2019).
The Australian Consumer Law offers provisions on regulations regarding consumer rights guarantees, unfair contract terms, unsolicited consumer agreements, and product safety laws. It seeks to protect consumers from…..
Question seven
Quantitative research conducts studies with a high emphasis on objective measurements and numerical, statistical, or mathematical analysis of data. It focuses on………
Question ten
The correlation approach analyses quantitative data by explaining the nature of an association between different variables like negative-positive, strong-weak, or statistically substantial. Where a correlation is identified,….
Question twenty-three
The first phase in the process management process is initiation. It involves the determination of the fact that the project is necessary and in the interest of the entity. Secondly, there is the planning stage that creates and tasks and schedules (Kerzner, 2017). In the same phase,………….To access the rest of the solution for $10, please click on the purchase button.
