e2 Group Presentation –

Comparison of digital marketing campaigns
and recommendations

Assessment will be based on the outcome of a comparative analysis and critique of two digital campaigns belonging to two different organisations in the same sector (e.g. charities, the automotive industry, etc.). Students are free to choose the campaigns – however these need to be approved by their tutor for suitability. Please be creative in your choice of campaigns and remember, those who submit their choice early are more likely to get their campaigns approved as no group should present the same brand or campaign. Each group will be required
to deliver the following:
1) A class presentation
2) Lead a class activity/discussion based on the presentation
Each tutorial group is allocated to two presentation workshops in week 35 (week commencing 24th April), where the presentations will be given. You must attend both of the workshops in your timetable as the presenting groups need an audience to take part in the activity. Full details of timings will be on Canvas.

Solution

Digital Marketing

The Internet has taken center stage in the modern business world various operations with regard to commercial transactions. When it comes to the marketing function, the management teams of different business organizations are coming to the realization that e-marketing has a potential special base that is unlikely to be found on the offline platforms (Tuten & Solomon, 2014). We are in the computer age, and the Internet is currently accessing even the very remote areas that are characterized by poverty and underdevelopment………………….To access the rest of the solution for $5, please click on the purchase button.