Discussion Forum: Exemplary Business Communication

Learning Outcomes
This assessment addresses the following Subject Learning Outcomes:
a) Apply research, academic and communication skills appropriate to the level of study and observe academic referencing requirements
b) Critically analyse texts and/or multimedia material in both a business and academic context
c) Identify and apply effective communication methods within a business and academic environment
d) Evaluate the use and importance of technology within a business environment

Context

Business communication can either be internal, within a business organisation, or external, between the organisation and its existing and potential customers. This assessment supports students in developing their skills and knowledge in selected business communication methods, including an examination of the theoretical underpinnings of communication in business.
This assessment has been designed to:
• Appraise students’ ability to academically research and evaluate characteristics of effective business communication.
• Apply critical thinking skills utilising supporting evidence to justify arguments.
• Students are expected to demonstrate practical understanding of application of business communication skills and their importance in professional development.
Guidelines
Assessment 2 consists of three (3) posts on the Assessment 2 Discussion Forum. For an acceptable result, you must submit all three posts. Using the Assessment 2 Discussion Forum provided in Blackboard, students are required to discuss the characteristics of a specific type of exemplary business communication such as reports, internal communication methods, business proposals, etc. (decided by the facilitator).
Post 1: Analyse characteristics of exemplary business communication (300 words)
Instructions:
Investigate the form of business communication chosen by the facilitator and research what makes it effective. Critically analyse specific characteristics and justify your choices. Consider using examples to back up your statements.
Key points to consider in your initial post:
• Your post should analyse ideal characteristics of a specific type of business communication.
• Include justifications for your chosen characteristics.
• Consider using one or more specific examples to add value to your post.
• You must include reference to literature.
o Use at least 2 in-text citations per post.
o Reference the book, article, or document using APA 6th style in the reference list.
Please ensure your original post is in the discussion forum by 11:55 pm AEST
Post 2: Critique one peer post (300 words)
Instructions:
Each student is required to critique an original post of a peer.

Your critique should include commentary on:
• Whether the original post is comprehensive. Please identify missing components, if any, and provide constructive feedback.
• Have all plausible characteristics been identified?
• Are one or more examples provided? Provide a critique on the examples and their suitability in supporting statements.
• You must include reference to literature.
o Use at least 2 in-text citations per post.
o Reference the book, article, or document using APA 6th style in the reference list.
Please ensure your original post is in the discussion forum by 11:55 pm AEST
Post 3: Summarise learning (300 words)
Instructions:
Each student is required to summarise key points they have learned from the discussion on the Discussion Forum.
Your post should include commentary on:
• How this discussion has added to your understanding of effective business communication.
• What are the 3 key points you have learned from the discussion and how you can apply that knowledge in the future.
• Give one or more practical examples of how to apply that knowledge in your professional development.
• You must include reference to the literature.
o Use at least 2 in-text citations per post.
o Reference the book, article, or document using APA 6th style in the reference list.
Please ensure your original post is in the discussion forum by 11:55 pm AEST
Students are responsible for:
• Staying within the word limit
• Keeping drafts and backups of their assignment
• Submitting the assignment via Blackboard by the due date
• Ensuring their assignment is written and submitted while observing and committing to the Academic Integrity policy

Solution

Business communication

Post 1

With the rise in technology and business getting globalized, there is a need for business people to adopt and use useful business tools to achieve their goals. These tools should help expand their businesses by making it known to a targeted population about their products in a way that is cost-effective within the shortest time possible.

Post 2

In this post, the student discusses various aspects of Facebook that makes it a useful business communication tool. The student adequately describes the attributes of Facebook and its contribution to the business and marketing world. However, the post fails to present practical and perfect research since the writer has omitted various essential details in the study. For instance, the student has omitted the definition of Facebook and its importance in the business. The reader, therefore, might not understand the type of business tool the student is addressing.

The student has also failed to address all the plausible characteristics of Facebook, which makes it a useful business communication tool. For instance,

Post 3

The discussions in the forums have significantly contributed to my knowledge of the various elements and features of business communication tools. I have, for instance, learned that Facebook is a communication tool that can be used effectively to conduct a business transaction. Additionally, the forum has taught me that organizations can create pages on the Facebook platform to market their……………………………….. To access the rest of the solution for $5, please click on the purchase button.